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Wednesday, November 23, 2005

Ad Hoardings in Pune

Bad example of an advertising hoarding

- @Home furniture has a good tag line, "The place where I can feel lazy is @Home" and they've advertised on hoardings opposite Jehangir Hospital and on RBM Road, however, they've missed out on the 'Moment of Inspiration' customer by not giving a contact number or address.

I see the @Home hoarding, near Ruby Hall, on my way to office, and I want to buy a Bean bag, however they haven't given a contact number thus losing on a 'Moment of Inspiration' sale.

It's more than a minute's wait at the Jehangir Hospital traffic signal. All I've to do is contact them, ask the price of a bean bag, get the address, and visit the furniture shop, but where's the contact telephone number on the hoarding to elicit that response?

How do they plan to generate Brand loyalty without providing the information that brings potential footfalls to be converted to customers?

Note: @Home furniture is located on Bombay-Pune road, near Shoppers Stop.

Good example of an advertising hoarding

- Pune Central is a major shopping mall that stocks the latest in branded clothes.
Their tagline, "Have you been to The Central?" is positioned opposite Hotel Le Meridian (5-star) on RBM road and on Bund Garden road near AXA's office. The mall, located at Bund Garden, is on the way to the airport. Visitors from Le Meridian to Lohegaon airport would come across Pune Central on the way, remember the tagline, and visit it the next time they're in town.

Personal: Of course I didn't wake up at 1:00 a.m. to write about ad hoardings. I wanted to publish a personal post, but I've thought against it. Let me speak and sort it, if possible.