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Wednesday, June 01, 2005

The Cluetrain Manifesto


Point nos. 44 and 45 from the 95 theses of The Cluetrain Manifesto.

- 44. Companies install intranets top-down to distribute HR policies and other corporate information that workers are doing their best to ignore.

- 45. Intranets naturally tend to route around boredom. The best are built bottom-up by engaged individuals co-operating to construct something far more valuable: an intranetworked corporate conversation.

This is where Blogs can play a major role in an Intranet - to start a bottom-up conversation on matters that center around employees and reach the management or is it too far-fecthed? Intranets have always been top-down. Which major organization will take the lead to make a bottom-up intranet or a part of an intranet?

- 3. Conversations among human beings sound human. They are conducted in a human voice.

So why do we have the yada, yada, yada... stuff that no one reads. The agreements, terms and conditions, privacy policies. Isn't it time for all those to be in a human-readable form like the Creative Commons License.
# Had the above thought after making changes to a 9-page Partner agreement that no one is going to read, except when it is going to be edited, like I did yesterday.

Read the complete text of The Cluetrain Manifesto.