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Tuesday, April 05, 2005

Pepsi's New TV Ad Sucks

Dumbing down of Television Ads

Pepsi's recent television ad, 'Oye Bubbly' is cheap, vulgar, senseless, and a piece of crappy advertising.

Cons of Pepsi's new ad
- No creativity (Putting together babes showing their bare midriffs is a remix video strategy)
- Bad taste (Showing girls' navels as lips looks cheap not cool)
- Bad marketing (The amount they'd have paid to superstars Amitabh Bachchan and Shah Rukh Khan)
- Softdrinks are not cool. Google is.

Pros
- Kids will like the ad
- Funky animation
- Amitabh Bachchan's voice (Why did he do this ad?)