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Friday, March 16, 2007

Search Trends Report


For my reading and ready reference.

Piper Jaffray Internet Media and Marketing Research team predicts Internet advertising and search industry trends in its 425-page (5.95MB) Feb 2007 PDF report The User Revolution: The New Advertising Ecosystem and the Rise of the Internet as a Mass Medium.

Download PDF. (Link via SearchEngineWatch).
File size: 5.95MB. Pages: 425.

Did you know that 55 crore (550 million) searches are conducted daily in the U.S.? Search marketing is a U.S. $15.8 billion global industry growing to $44.5 billion over the next five years and search is the second most commonly used application on the World Wide Web. Numbers from page 13 of the above report.

It's a big world out there for regional search engines and there's money to make for players in the local and regional search engine industry. Read Key Findings on pg 13-14 of the above PDF report.