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Thursday, December 14, 2006

Indian Railways is a popular search query on Google India

Indian Railways is the most popular search query on Google India and surprise there is only one sponsored (PPC) ad for that keyword.
That means the search volume is maximum and advertiser competition is minimum. Low cost airlines like SpiceJet, Go Air, Indigo, Air Deccan can advertise their Web sites for this keyword with an ad that says 'Save travel time, spend it with your family. Airfares lower than 2nd A/c train ticket. Book a flight.' See the search results for Indian Railways.

- Indian Railways Online Ticket Booking: www.irctc.co.in
- Indian Railways PNR Status Check: www.indianrail.gov.in/pnr_stat.html

Booking train tickets from www.irctc.co.in on a 56kbps dial-up Internet connection is a test of patience. At any time of the day, even if one uses the irctc.co.in Web site for even 15 minutes, a message is bound to appear that says, "Unable To Retrieve Due To Communication failure."