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Wednesday, January 12, 2005

Content on shopping web sites

Category: Professional

I observed this when reading Amazon's shopping cart web page.
The sentences when the shopping cart is empty.

Your Shopping Cart lives to serve. Give it purpose--fill it with books, CDs, videos, DVDs, toys, electronics, and more.

Amazon's most popular line has to be, "Your Shopping Cart lives to serve."

A Google search for "Your Shopping Cart lives to serve" shows 2,780 results. Yahoo shows 1,900 results for the same sentence.

Your Shopping Cart lives to serve.
2,779 web pages have used this line from Amazon. Talk of orginal content.

A shopping web site should be usable and then think about content.
More Usability and concise Content.
All shopping web sites have to look at Usability more than Content.

People don't read on the net, they scan and click; if you've the right links at the right places, the chances of making a user purchase are more, rather than writing paragraphs, which no one will read.

Amazon is Usable. Usability is primary, and then look at Content. Wherever you are on Amazon, the add to shopping cart button is always there on the top right side of the web page.

Browse Amazon, there aren't more than two paragraphs for any product. All information is related, whether customer reviews, or people who bought this also bought these items, tables with discount offers, and gift items. The content is minimum with stress on product specs. Let the user surf and decide, don't overload the user with information. Users don't read, they scan web pages.

Concise and scan able (scannable - is this right usage?) text is better than paragraphs.